In this module, you will learn the process of improving your site to increase its visibility (Ranking on the First page) when people search for products or services.

• How does the search engine work?
• Crawling, Indexing and Page Ranking Mechanisms.
• Google Sandbox concept.
• Understanding SERP – Search Engine Results Page
• Google Algorithm updates.
• Fixing Panda, Penguin, Hummingbird updates.

Tools : MOZ SEO Tool, Ahrefs

You will learn how to integrate Generative AI (GenAI) tools into your marketing strategies to enhance creativity, optimize campaigns, and automate workflows for improved results.

• Introduction to Generative AI in Marketing
• Understanding AI Tools: ChatGPT, MidJourney, DALL·E, and Others
• Content Creation with AI: Blogs, Ads, and Social Media Posts
• AI-Driven Visual Design and Branding Assets
• Personalizing Customer Experience with AI Tools
• Automating Email Campaigns with AI-Powered Solutions
• Enhancing SEO with AI-Generated Content and Keywords
• AI for Audience Insights and Market Analysis
• Ethical Use of Generative AI in Marketing
• Best Practices for Integrating AI Tools into Digital Campaigns

In this Digital Marketing training module, you will learn how to use Social media for your Digital Marketing to create a business page, ad pages, accounts and Usage.

• Facebook Business/Brand Page Creation Week-4
• Instagram user profile Creation & Business account Creation
• LinkedIn Company Page Creation, Layout Groups and Articles
• Importance of Twitter in building a brand & business
• Youtube Page Creation and Optimisation
• Content Strategy for the above social media account.

Hands-On/Demo : Brand Page Account Creation and Optimisation

• Process flow of Scrum Methodologies
• Project planning, scrum testing, sprint Planning and Release management
• Analysis
• Design, Execution and wrapping closure
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