Social media management involves creating, scheduling, analyzing, and engaging with content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) to grow a brand’s online presence, engage audiences, and drive business goals.

• Builds brand awareness & trust
• Increases website traffic & leads
• Boosts customer engagement & loyalty
• Helps businesses stay competitive

It depends on your target audience:

• Facebook & Instagram – Best for B2C, e-commerce, visuals

• LinkedIn – Ideal for B2B, professionals, networking

• TikTok & YouTube Shorts – Great for viral video content

• Twitter (X) – Useful for real-time updates & customer service
• Pinterest – Works well for lifestyle, fashion, DIY brands

• Instagram/Facebook: 3-5 times per week

• Twitter (X): 1-3 times daily

• LinkedIn: 2-4 times per week
• TikTok: 3-7 times per week
  (Adjust based on engagement analytics!)

• Organic – Free content (posts, stories, engagement)
• Paid – Ads & boosted posts (targeted reach, faster growth)
  (A strong strategy uses both!)