To understand the fundamentals of digital marketing, you don’t need to spend a fortune on an MBA. There are numerous resources available on the internet to help you learn about the various facets and specialties within this ever-changing industry. We’ll show you some of the greatest free online digital marketing courses we’ve come across in this article. We’ve ranked them in descending order, with our top picks appearing first, based on our proprietary algorithm.
Whether you’re a beginner marketer, a small businessman, or a seasoned entrepreneur, this collection of free courses is likely to pique your interest. Based on the review, we’ll respond to some of the most frequently asked questions regarding these free online digital marketing courses.
1. Google – Fundamentals of Digital Marketing
There’s no better place to learn about digital marketing than the firm that pioneered it. With good cause, Google’s free online digital marketing course is at the top of our list; it covers all aspects of digital marketing for both beginners and intermediate users and includes free certification. Google’s industry-recognized certification is an excellent method to raise your profile and expand your professional skills.
While we won’t go through each module in detail, the following are some of the topics covered:
- Increasing your online visibility
- Make a strategy for your online business.
- Search engine optimization (SEO) and how to optimize your campaigns
- Getting known in your community
- Setting up an online shop
- International expansion
- Marketing on social media
- Marketing via mobile devices
- Content promotion
- Marketing via email
- Analytics and advertisement
- Students will receive an industry-recognized certificate upon finishing, which they can include on their CVs and LinkedIn profiles.
- Infinite access
- Quizzes to see how far you’ve progressed.
2. Hubspot Academy – Inbound Marketing Free Certification Course
The Inbound Marketing Free Certification Course from Hubspot Academy is a four-hour industry-recognized training for digital marketers who wish to focus on inbound marketing. The detailed program is aimed at beginners and includes 10 lectures, 34 videos, and 9 quizzes. All through the free online digital marketing course, learners will study the following subjects:
- Inbound marketing’s foundations
- Content strategy (long-term) planning
- Writing blog entries
- Understanding how to promote yourself on social media
- Planning a conversational expansion plan
- Understanding and developing a conversion optimization approach
- Take charge of the nurturing process.
- Bringing sales and marketing together
- Using a customer marketing strategy
- Students will receive official HubSpot certification to display on their LinkedIn page, portfolio, résumé, or CV if they complete the course successfully.
- Four enthralling professors will guide you through the course.
- Awesome user interface
- Industry-accepted accreditation
3. LinkedIn Learning – Become an Online Marketing Manager
The LinkedIn Learning 24-hour course gives students who already know digital marketing the ability to go up the corporate ladder into management positions. Students will study best practices for online marketing, how to develop a digital marketing strategy utilizing the newest tools, and how to promote efficiently on social media platforms in this free digital marketing online course.
The course consists of 11 modules that address advanced marketing topics such as:
- Hacking your business’s growth
- Improved branding
- Basics of SEO
- Marketing via email and newsletters
- Analytics from Google
- AdWords by Google
- Facebook and Twitter
- Sketch for UX design
In case you already have a LinkedIn premium account (which most marketers do), you are eligible to take the course for free. You can even join up for a trial and get access to the classes for a month for free.
- Experts Course instructors
- Receive a certificate of completion for your profile or CV
- Awesome user interface
4. University of Illinois, Coursera – Digital Media and Marketing Strategy
The University of Illinois’ Digital Media and Marketing Strategies course is the fifth of a seven-part concentration in Digital Marketing. It can be completed in audit mode for free or in the premium edition, like with all Coursera programs. Students who purchase the paid edition will receive a certificate of completion.
The free 15-hour digital marketing course will teach you how to:
- Master the art of making the most of your digital assets
- Online and video marketing fundamentals
- Email and social media marketing fundamentals
- Tutored by Mike Yao, Associate Professor of Digital Media.
- Part of a University of Illinois MBA program that is entirely online.
- One of the only free courses with certification.
5. Learn@Forbes – Digital Marketing Strategy
Forbes has created its very own range of certified online courses, and this one, Digital Marketing Strategy, is available for free for 14 days with a trial to Learn by Forbes. The self-paced three-hour training covers all of the fundamentals of establishing a digital marketing plan, including:
- How to develop a digital marketing strategy that meets your company’s objectives
- Knowing how to understand the consumer journey and how it relates to digital marketing
- Experimenting with the use of a digital SWOT analysis to evaluate marketing activities
- Explaining how digital marketing incorporates lessons learned
- Explaining the most important ethical and legal concerns in digital marketing
Conclusion
It is well worth your effort to take any free digital marketing courses online. You simply cannot get mistaken with this topic, whether you want to demonstrate new talents to a current or past company or discover more about how digital marketing works. Whether you choose to master technology or not, the world will keep moving forward anyway. As fresh and novel marketing strategies take their place, old marketing methods will be phased out. The future rewards will be well worth it for anyone prepared to put in the time and effort required for self-study.
Who Should Take Online Marketing Courses for Free?
In most cases, anyone interested in taking a free digital marketing course can do so. There’s a lot out there for you if you want to pursue a career in digital marketing or if you are a seasoned marketer looking to add to your portfolio. Some students enroll in courses to advance their careers or change employers. Freelancers take internet marketing lessons to expand their skill set and earn more money, while businessmen who want to grow their companies attend digital marketing programs to learn new concepts.
What Are the Prerequisites and Requirements in Digital Marketing?
Prior training is usually not required to enroll in a free online digital marketing course. If you want to be successful, you should have at least minimal computer and typing abilities, as well as a basic awareness of the many digital marketing routes open to you.
