Advance Digital Marketing Course

Master Digital Marketing from beginner to advanced level with 5+ real-time in-house agency projects. Our course offers hands on experience and an exclusive internship at our ofce, along with limitless placement opportunities to kickstart yoaur career

Advanced Digital Marketing Course with Gen AI

100% Job Opportunity Guaranteed

Learn Live directly from Industry Experts

Get Certified from Google, Hubspot, Semrush & More

What Our Alumni Have To Say

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Manjunath B S

SEO Executive

I joined Prodigiter to start a career in digital marketing, and within months, I had the skills and confidence to apply for jobs.

Before Prodigiter Product Engineer

SEO Executive

Rajendra B K

SMM Executive

The trainers at Prodigiter are passionate and dedicated, making sure every student is job-ready by the end of the course

Before Prodigiter Junior Engineer

SMM Executive

Shashank S

DM Executive

One of the best learning programs with In-depth course content on industry requirements.agar sir and his team have been a guidance to us in each and every step. Greatly thankful for them.

Before Prodigiter
Mechanical Engineer

DM Executive

Praveen

SEO Executive

Prodigiter not only teaches you digital marketing but also how to apply it in real-world scenarios. Truly the best institute in Bangalore

Before Prodigiter
Product Engineer

SEO Executive

PROGRAM offerings

What does this Course have to Offer?

Key Highlights
Top Skills
Job Opportunities
Who Is This Program For?
Learn By Doing Approach

Key Highlights

Certificate from Google on completing the Immersion
Certificate from Hubspot on completing the respective Modules
Latest Curriculum with Gen AI Integration
1:1 Career Coaching
Resume Building and Feedback
Portfolio development

High-Demand Industry-Relevant Subjects

Customer Centricity
Generative AI in digital marketing
Social Media Marketing
Content Marketing
Search and Display advertising
Search Engine Optimisation
Email Marketing
Web Analytics
Integrated Marketing Strategy

Promising Job Opportunities Post Completion Of Course

Digital Marketing Executive
Social Media Executive
Content Marketing Associate
Email Marketing Executive
SEO Executive/Analyst
PPC (Pay Per Click) Executive
Affiliate Marketing Coordinator
Digital Analyst
Content Editor

This Program Accommodates People From Various Backgrounds

Incorporating A Hands-On Approach Of Learning

Create your blog on WordPress and learn to host it online
Optimise your blog with strategic keyword research
Run a social media campaign (with real money) via Meta Ads Manager to drive traffic
Run search and display campaigns (with real money) via Google Ads to drive traffic
Monitor your campaigns and optimise for increased effectiveness
Set up email campaigns to engage your audience through mid-funnel marketing
Analyse your web traffic using Google Analytics and gather relevant insights

key hightlights

Success of Our Program

Get Your Brochure

Send us your details and our team will get in touch with you to take your application forward.

COURSE mentors

Meet Your Instructors

9+ years of experience in web development, SEO, paid marketing, and marketing automation

Recognitions

Founder and CEO of Web Converts, Sagar Saunshi is a distinguished performance marketing expert with over nine years of experience in the digital marketing arena.

His strategic understanding and innovative approach have propelled numerous businesses toward exponential growth. At Prodigiter, Sagar imparts his extensive knowledge, guiding students to master the intricacies of digital marketing and generative AI.

Nearly 18+ years experience in networking, windows, linux administration & cloud infrastructure

Recognitions

A Digital Marketing Trainer & Industry Veteran who has empowered over 6,000 students to excel in digital marketing. With expertise in SEO, SEM, Content Writing

and Performance Analytics, Hitesh specializes in enhancing online presence, driving user engagement, and boosting conversions. His hands-on approach, coupled with deep industry knowledge, ensures that students receive practical, up-to-date training tailored to the dynamic world of digital marketing.

Digital Marketing Expert Trainer with expertise in SEO, SEM, Social Media, and Performance Analytics, trained 6,000+ students.

Recognitions

Founder and Marketing Head at Shubham for Everything, is a marketing expert with a strong focus on Pay-Per-Click (PPC) campaigns and automation strategies.

With years of experience in optimizing ad performance and streamlining marketing workflows, Sridhar has successfully helped businesses achieve higher ROI and efficiency in their campaigns. His knowledge of tools and techniques ensures that students at Prodigiter are equipped with the skills to excel in PPC and marketing automation.

Prodigiter's 3 Phase Approach

Future-Proof Curriculum

Phase 1: Learn

2 Months
Learn With Expert Curated Curriculum

Phase 2: Specialisation

6 Weeks
Become A Master Digital Marketer

Phase 3: Kick-start Your Career

2 Weeks
Become Industry Ready

Introduction to Digital Marketing

In this module, you will learn about Digital Marketing, different aspects of Digital Marketing and how digital marketing will help every business.

What is Digital Marketing?
Evolution of Digital Marketing
Digital Marketing Vs Traditional Marketing
Channels of Digital Marketing
Create Buyer Persona

Hands-On/Demo : Creating a Buyer Persona

Website Planning & Creation

In this module, you will discover the launch of a new website, considering the many aspects of web development while building a business website.

Introduction to WordPress
Advantages of WordPress
Get familiar with the WordPress UI
How to pick a name for your website ?
Domain Name Registration
Hosting Plan selection
C-panel Management
File Manage and Subdomains
SSL Certificate installation
WordPress Installation on Server
WordPress Dashboard
Pick a theme / design for your website
Installing and Customizing Themes
Creating Categories, Pages and Posts
Adding Menus
Adding Widgets
Installing Plugins
Consider starting a blog
Adjust your site navigation

Introduction to SEO

In this module, you will learn the process of improving your site to increase its visibility (Ranking on the First page) when people search for products or services.

How does the search engine work?
Crawling, Indexing and Page Ranking Mechanisms.
Google Sandbox concept.
Understanding SERP – Search Engine Results Page
Google Algorithm updates.
Fixing Panda, Penguin, Hummingbird updates.

Tools : MOZ SEO Tool, Ahrefs

SEO (Keyword Research, Competitor Analysis)

In this module, you will learn the process of improving your site to increase its visibility (Ranking on the First page) when people search for products or services.

What are Keywords?
Types of Keywords.
Keyword Ideas Generation – Uber Suggest
Google Keyword Planner Tool
Keywords Analysis Tools.
Keywords Research Process.
Google Search Operators.
Competition Analysis.
Using tools for Competition Analysis

Hands-On/Demo : Keyword Planning
Tools : Google Keyword Planner, Uber Suggest, Semrush, LSI Graph, Google Search Console

On-Page Optimization

In this module, you will learn the process of improving your site to increase its visibility (Ranking on the First page) when people search for products or services.

Fundamental On-page Factors.
Setting a Title for the Page/Post.
Setting proper Description for your page/post.
Page/post URL & its importance.
Headings, Importance of Heading and Rules.
Image Filename Optimisation.
Image Alt tag and its Importance.
Keywords placement and keyword Ratio/keyword density.
Importance of content.
Content Quality
Plagiarism checking tools
Creation of Robot.txt
Creation & integration Sitemaps.
Site Speed Analysis.
Images optimizations.
Anchor Links Optimization.

Hands-On/Demo : Onpage Optimisation
Tools : Scream Frog, Yoast SEO, Uber Suggest

Off-Page Optimization

In this Digital Marketing training module, you will learn how to drive traffic to your website using Link Building Off-Page SEO techniques and tools such as Ahrefs, Moz, SEOptimer, Google Search Console, and more.

Introduction to Off-Page Optimization.
What is Link Building?
Types of Linking Methods (One Way, Two Way and Three-Way Links).
Types of backlinks – Do-Follow Vs. No, Follow.
Directory Submissions.
Social Bookmarking.
Local Business Listing.
Using Classifieds for Inbound Traffic.
Generating Links from QA Sites.
Guest Blogging.
Blog Commenting.
Links Analysis Tools. – (Ahrefs, SEMrush, Moz, SpyFu keyword tools)

Hands-On Demo : Off-Page Optimisation
Tools : Semrush, Ahref, Moz, Uber Suggest

SEO and Content Marketing

Technical SEO, Local SEO, Mobile SEO
Content Planning And Marketing
Link-building Hacks and Advance Strategies

Real Time Project : Inhouse SEO Project: SEO Auditing, Technical SEO, Content Optimisation, Link Building Plan, and Execution

Google Ads

Manage and Scale Search, Display, Video and other Campaign types – Learn Advance Configuration and Bid Strategies
Remarketing Campaigns and Best Practices
Improve Results using Ad testing & Other techniques

Real Time Project : Lead Generation Campaign, Local Business Campaign, App Promotion Campaign, E-commerce Campaign Setup

Manage & Scale Facebook, Instagram & LinkedIn (Brand Awareness, Lead Generation, Traffic Conversion) Campaigns
Learn to build Advanced Targeting Audience
Remarketing Campaigns and Best practices
Improve Results using Ad testing & Other techniques

Real Time Project : Brand Awareness Campaign, Remarketing Campaign, Lead Generation Campaign, Product Launch Campaign and More.

Portfolio Building

Build a professional portfolio that demonstrates your industrial and personal work, with live assessment on projects, assignments and case studies and digital marketing skills under the expert guidance of industry experts.

CV/LinkedIn Review

Build a solid CV and optimize your LinkedIn profile such that it stands out from the crowd. Under expert supervision, optimize the structure and content of your CV/LinkedIn profile as per your course relevance and the job opening you’re applying for.

Interview Preparation

One-on-one mock interviews with industry experts, insights from mentors, trainers and our alumni panel and other such resources are made available to you upon completion of the course.
This is to ensure that you are fully prepared, polished and groomed for any interview in your specialisation of choice and can kickstart your career without any hiccups.

SYLLABUS

Digital Marketing Curricullum

Introduction to Digital Marketing

Learning Objective : In this module, you will learn about Digital Marketing, different aspects of Digital Marketing and how digital marketing will help every business.

What is Digital Marketing?
Evolution of Digital Marketing
Digital Marketing Vs Traditional Marketing
Channels of Digital Marketing
Creating Buyer Persona

Website Planning & Creation

Learning Objective : In this module, you will discover the launch of a new website, considering
the many aspects of web development while building a business website.

2.1 Introduction to WordPress
2.2 Advantages of WordPress
2.3 Get familiar with the WordPress UI
2.4 How to pick a name for your website ?
2.5 Domain Name Registration
2.6 Hosting Plan selection
2.7 C-panel Management
2.8 File Manage and Subdomains
2.9 SSL Certificate installation
2.10 WordPress Installation on Server
2.11 WordPress Dashboard
2.12 Pick a theme / design for your website
2.13 Installing and Customizing Themes
2.14 Creating Categories, Pages and Posts
2.15 Adding Menus
2.16 Adding Widgets
2.17 Installing Plugins
2.18 Consider starting a blog
2.19 Adjust your site navigation

Module-1
Learning Objective : In this module, you will learn about Digital Marketing, different aspects of
Digital Marketing and how digital marketing will help every business.
Week-1
Module-2
Learning Objective : In this module, you will discover the launch of a new website, considering
the many aspects of web development while building a business website.
Week-1

Introduction to SEO

Learning Objective : In this module, you will learn the process of improving your site to increase
its visibility (Ranking on the First page) when people search for products or services.

3.1 How does the search engine work?
3.2 Crawling, Indexing and Page Ranking Mechanisms.
3.3 Google Sandbox concept.
3.4 Understanding SERP – Search Engine Results Page
3.5 Google Algorithm updates.
3.6 Fixing Panda, Penguin, Hummingbird updates.

Tools : MOZ SEO Tool, Ahrefs

SEO (Keyword Research, Competitor Analysis)

Learning Objective : In this module, you will learn the process of improving your site to increase
its visibility (Ranking on the First page) when people search for products or services.

4.1 What are Keywords?
4.2 Types of Keywords.
4.3 Keyword Ideas Generation – Uber Suggest
4.4 Google Keyword Planner Tool
4.5 Keywords Analysis Tools.
4.6 Keywords Research Process.
4.7 Google Search Operators.
4.8 Competition Analysis.
4.9 Using tools for Competition Analysis

Hands-On/Demo : Keyword Planning
Tools : Google Keyword Planner, Uber Suggest, Semrush, LSI Graph, Google Search Console

On-Page Optimization

Learning Objective : In this module, you will learn the process of improving your site to increase
its visibility (Ranking on the First page) when people search for products or services.

5.1 Fundamental On-page Factors.
5.2 Setting a Title for the Page/Post.
5.3 Setting proper Description for your page/post.
5.4 Page/post URL & its importance.
5.5 Headings, Importance of Heading and Rules.
5.6 Image Filename Optimisation.
5.7 Image Alt tag and its Importance.
5.8 Keywords placement and keyword Ratio/keyword density.
5.9 Importance of content.
5.10 Content Quality
5.11 Plagiarism checking tools
5.12 Creation of Robot.txt
5.13 Creation & integration Sitemaps.
5.14 Site Speed Analysis.
5.15 Images optimizations.
5.16 Anchor Links Optimization.

Hands-On/Demo : Onpage Optimisation
Tools : Scream Frog, Yoast SEO, Uber Suggest

Off-Page Optimization

Learning Objective : In this Digital Marketing training module, you will learn how to drive traffic
to your website using Link Building Off-Page SEO techniques and tools such as Ahrefs, Moz,
SEOptimer, Google Search Console, and more.

6.1 Introduction to Off-Page Optimization.
6.2 What is Link Building?
6.3 Types of Linking Methods (One Way, Two Way and Three-Way Links).
6.4 Types of backlinks – Do-Follow Vs. No, Follow.
6.5 Directory Submissions.
6.6 Social Bookmarking.
6.7 Local Business Listing.
6.8 Using Classifieds for Inbound Traffic.
6.9 Generating Links from QA Sites.
6.10 Guest Blogging.
6.11 Blog Commenting.
6.12 Links Analysis Tools. – (Ahrefs, SEMrush, Moz, SpyFu keyword tools)

Hands-On Demo : Off-Page Optimisation
Tools : Semrush, Ahref, Moz, Uber Suggest

Google Search Console

Learning Objective : In this module, you will learn how to indexing a website.

7.1 Adding Website to Search Console & Verification Process.
7.2 Setting Geo-target location.
7.3 Search Queries Analysis
7.4 Filtering Search Queries.
7.5 External Links Report.
7.6 Crawls Stats & Errors.
7.7 Fixing Crawl Stats Errors.
7.8 Fixing 404 Errors.

Hands-On Demo : Indexing the Website

Google Analytics

Learning Objective : In this Digital Marketing training module, you will learn how to use the
google analytics tool, analysis of data and report generation.

8.1 Introduction to Google Analytics
8.2 How to set up Analytics Account
8.3 Google Analytics Dashboard
8.4 Goals and Conversions
8.5 How to set up Goals?
8.6 Types of Goals
8.7 Bounce Rate
8.8 How to Integrate Ads and Analytics account?
8.9 How to set up Filters?
8.10 How to view customized reports?
8.11 Traffic Sources/Channels
8.12 Traffic Behavioural flow

Hands-On Demo : Report Generation

Search Engine Marketing / Google ads(Formerly Adwords)

Learning Objective : In this Digital Marketing training module, you will learn how to use the
google analytics tool, analysis of data and report generation.

9.1 Introduction to Google Ads & PPC Advertising
9.2 Setting up a Google Ads Account
9.3 Ads Dashboard
9.4 Key Terms in Ads – PPC, Bidding, Ad Rank, Quality Score, CTR
9.5 How does Ads rank Ads?
9.6 How does bidding work?
9.7 Importance of Quality Score
9.8 Creating Good Landing Pages
9.9 Types of Campaigns
9.10 Creating Search Campaigns.
9.11 Location Targeting.
9.12 Different types of Location Targeting.
9.13 Different types of bid strategies – Manual and Auto.
9.14 Advanced bid strategies – Enhanced CPC CPA.
9.15 Ad-extensions & Types of Ad-Extensions.
9.16 Adding Ad-Extensions in Campaigns.
9.17 Creating Ad Groups.
9.18 Targeted keywords.
9.19 Finding relevant keywords, Adding keywords in ad-group.
9.20 Types of keywords, Phrase, exact, broad & negative.
9.21 Creating ads – Display & destination URL.
9.22 Tracking Performance/Conversion.
9.23 Importance of CTR in optimization & How to increase CTR.
9.24 How to increase quality score.
9.25 Importance of negative keywords in optimization
9.26 Evaluating campaign stats.
9.27 Creating Display Campaign.
9.28 Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
9.29 The difference in Search & Display Campaign Settings.
9.30 Ad-scheduling & Ad-delivery.
9.31 Ads placement.
9.32 Remarketing.
9.33 Setting up Remarketing Campaign.
9.34 Creating Remarketing Lists.
9.35 Custom Audience.

Hands-On Demo : Google Ads Account Setup and Management

Learning Objective : In this Digital Marketing training module, you will learn how to use Social
media for your Digital Marketing to create a business page, ad pages, accounts and Usage.

10.1 Facebook Business/Brand Page Creation Week-4
10.2 Instagram user profile Creation & Business account Creation
10.3 LinkedIn Company Page Creation, Layout Groups and Articles
10.4 Importance of Twitter in building a brand & business
10.5 Youtube Page Creation and Optimisation
10.6 Content Strategy for the above social media account.

Hands-On/Demo : Brand Page Account Creation and Optimisation

Facebook & Instagram Advertising

Learning Objective : In this Digital Marketing training module, you will learn how to gain organic
traffic on Facebook & Instagram and run paid ads on these platforms.

11.1 Introduction to Facebook and Instagram
11.2 Business Manager and Ad Account Creation
11.3 Type of Ads and its importance
11.4 Facebook Ad Library
11.5 Ad Creation on Awareness (Brand Awareness, Reach)
11.6 Ad Creation on Consideration (Traffic, Engagement, App Installs, Video Views, Lead
Generation. Message)
11.7 Ad Creation on Conversions (Conversions, Catalog Sales, Store Traffic)
11.8 Facebook pixel and tracking
11.9 Custom Audience & Look Alike Audience
11.10 Creating Reports

Hands-On/Demo : Facebook campaign setup and Execution
Tools : Facebook & Instagram
Certifications : Social Media Certification

Email Marketing

12.1 What is E-mail Marketing?
12.2 How is E-mail Marketing Important in Digital Marketing?
12.3 Why E-mail Marketing?

Hands-On Demo : Email Campaign Setup and Execution

Online Reputation Management (ORM)

Learning Objective : In this Digital Marketing module, you will learn critical online reputation that
reflects your overall brand and business health and is a leading indicator of future potential growth
and success.

13.1 Importance of Online Reputation Management
13.2 Why Online Reputation Management Matters
13.3 Online Reputation Management Steps
13.4 Be Prepared
13.5 Search Yourself – Set Google Alerts
13.6 Define Spokesperson & Channel
13.7 List The Possible Risks
13.8 Tracking and monitoring
13.9 Brand Monitoring
13.10 Buy Your Negative Keyword Domain Name
13.11 Create A Presence On Any And All Relevant Web Properties
13.12 Don’t Neglect Your Social Media Accounts
13.13 Blog
13.14 Listen
13.15 Apologize
13.16 Make The Investment

Real Time Projects By Our Students

View Project

proficiency in industry tools

certifications

Prodigiter's Advance Digital Marketing Certification

certifications

Agency Letters To Mark Your Progress

program fees

Advanced Digital Marketing Course with Certification

Features

Prodigiter

Mentors

Real time Agency Level Training By Marketing Experts

Certifications

Get Certification from Google, Hubspot, Semrush & More

LMS

Access Provided to Learning Modules

Sessions Include

1:1 Mentoring session, practical execution on every module & doubt clearing session

No. of hours

80+ hours of learning

No. of Assignments

15+ assignments & 5 Brands Projects

Tools

35+ Marketing tools

Job Opportunity

100% Job Opportunities with access to job Board

Specialisations

3 Specialisation ( SEO & Content Marketing, Google Ads, Social Media Ads)

Book a Demo Class

Send us your details and our team will get in touch with you to take your application forward.

crtifications

Prodigiter s Advance Digital Marketing Certification

The highly skilled trainers at Proditer are experienced professionals, who taught me a fully formulated and integrally designed course in Digital Marketing.

My name is Rishika and Prodigiter is the reason behind my career growth. My journey with the Prodgiter Academy taught me Content Marketing, SEO, SEM, Google ads, Facebook ads, Social Media Marketing, Web Development and a lot more. The training sessions are led by Industry Experts who have extensive experience in their respective domains. The interview grooming sessions, 1-on-1 Mentoring Sessions and mock interviews helped me get industry-ready.

I’m grateful for the comprehensive digital marketing course offered by Prodigiter, which was carefully crafted by expert trainers. Their well-structured program enabled me to progress from a beginner to an advanced level, equipping me with valuable skills and knowledge in the field.

I am deeply grateful to the exceptional trainers at Prodigiter for their dedication and expertise in guiding me through the course. Their ability to explain complex topics with relatable examples and patiently address all my questions was truly impressive. I am thoroughly thankful to Prodigiter for providing me with a supportive learning environment and a transformative learning experience.

My name is Shruthi and I want to share how the Prodigiter Acadamy has shaped my career. Writing has always been my greatest passion. I pursued my bachelor’s and master’s in horticulture but was unable to fill the void of content writing within me. I strongly wanted to delve into the depths of the Content-Sphere.I would like to thank the Prodigiter Academy and Web Converts who provided me with the right platform and structure which helped me grow big in my content writing career.

I am Monica, and my Prodigiter journey has been filled with success and growth. I hold a Master’s Degree in VLSI Design Engineering but my passion for writing made me develop a strong desire to shift my career to content writing. I started with my content writing journey with Prodigiter’s Advanced Digital Marketing Course. The course taught me Content Marketing, SEO, SEM, Social Media Marketing and digital growth strategies.I highly recommend Prodigiter to anyone out there willing to grow in their career.